Sunday, December 11, 2011

The search for the most sucesfull Slovak movie in domestic cinemas


During my day to day work I have always been amazed by the problem to find even the simplest data I need. This is of course understandable on an European level, where the aggregation of data and the differences between various regions sometimes cause problems even for the institutions designed to collect such data as for example the European audiovisual observatory. But the difficulties on the national level aren’t that different.

In the specific case, I will be talking about in this article, I was searching for data of the admissions for Slovak movies from 1993 until today. As you can all already probably guess there is no single source containing the above mentioned data and you have to search for it bit by bit and from different sources. And even after this painful and long process you still don’t have the necessary complete picture. In this case the sources are to be found for a more recent years from 2000 till 2011 (thanks to the hard work of the Slovak film institute and its periodical Filmsk with a rich and free archive and the publication "Report on the state of Slovak audiovisual situation" which is the only reliable and extensive source available in Slovak and English). But the search for complete data from the 90ties was partly unsuccessful even after two days. So all I can in the end present to you is not a complete picture, but still pretty representative (I didn’t find any data only for 7 majority Slovak works).

So now returning back to the theme of this article: what are the most successful Slovak movies in cinemas in our independent history (from 1993)? The answer to this question would be more simple and tragic before the year 2008, because from the top 10 only one movie (Thomas the Falconer from 2000) would have had a production date in the new century. The period from 2000 till 2006 has been the worst in history of the Slovak film industry. The number of produced films was on its lowest point. In 2006 there was practically no film production since the number of Slovak majority feature films produced reached zero - this happened last time 60 years before in 1947! The negative situation in those times is reflected best on the low number of Slovak majority fiction and documentary films produced in the period 2002 - 2006 (see the table nr. 1) From this perspective it is therefore no surprise that the answer to the above mentioned question would in 2007 be, that in the top 10 of the most successful movies in cinemas only one had a production date in the new century (Thomas the falconer from 2000). That means that even when something got produced in these difficult times, there was no one willing to see it. This was of course reflected in the share of Slovak films that were released in cinemas on the whole attendance. In the table nr. 2 this trend can be seen clearly when during the period 2003 - 2007 the share of admissions of majority Slovak film production was on the level of 0,51 %!   



2002
2003
2004
2005
2006
2007
2008
2009
2010
2011 (sept.)
Slovak majority films - fiction
4
3
2
2
0
5
4
6
2
4
Slovak majority films - docu.
1
1
1
3
2
2
2
5
2
2
Slovak minority films
1
4
0
3
1
3
5
9
4
2
Slovak maj. and min.  films 
6
8
3
8
3
10
11
20
8
8


Table nr. 1: Number of produced Slovak feature films and documentaries (majority and minority) during the period 2002 - 2011. Sources: The Reports on the state of Slovak audiovisual situation 2003 - 2010, Filmsk, issue No. 9/2011.



2003
2004
2005
2006
2007
2008
2009
2010
2011 (sept.)
Number of admisions
2 968 162
2 901 554
2 201 258
3 395 670
2 772 909
3 362 513
4 145 671
3 913 326
1 606 837
Slovak majority films
2
3
5
2
5
10
10
4
5
Admisions slovak maj. films
4 297
6 887
21 618
5 493
28 556
511 013
288 711
66 301
14 343
Share of admisions maj, slovak films
0,14%
0,24%
0,98%
0,16%
1,03%
15,20%
6,96%
1,69%
0,89%
Number of slovak + minority films
5
4
7
5
9
12
17
9
7
Admisions slovak + minority films
27 548
44 303
37 025
10 498
147 786
525 123
454 065
75 598
159 330
Share of admis. slovak + min. films
0,93%
1,53%
1,68%
0,31%
5,33%
15,62%
10,95%
1,93%
9,92%


Table nr. 2: share of Slovak majority films and the share of all Slovak films (including minority co productions) in years 2003 - 2011 (September). Sources: The Reports on the state of Slovak audiovisual situation 2003 - 2010, Filmsk, issue No. 9/2011.



Than all of this changed between 2007 - 2008. In 2007 the film production increased rapidly to 10 and more significantly the majority of those works were majority Slovak movies. In 2008 the trend continued and reached its peak in 2009 when a total of 20 works were produced, majority of them Slovak majority works. This has as expected altered the minimal shares of Slovak majority works in the cinemas. Notably in 2008 the results of the smash box office hit Bathory with more than 400 thousand of admissions increased the domestic share above 15 %. This exceptional result altered the historic charts of most successful Slovak titles and after 15 years there occurred a change at the top of the charts as Bathory replaced the number one hit "The fountain for Suzanne II". In 2009 the top 10 was stormed yet again by 2 titles "Soul at peace" and the independent low budget hit "BRATISLAVAfilm" but the overall results in this year were less glimmering, but still exceptional and positive. But in 2010 and 2011 (until September) it all looks like we moved to the levels of production and share of attendance in the year 2007. Only one title got into the top 30 of Slovak movies in 2010 (legend of the flying Cyprian 9th place) and the situation looks even worse in 2011 when the most successful title Gypsy just barely made it into the top 20. 

But this will change for sure as the second feature film of the successful independent creator of the BRATISLAfilm using an inventive ad campaign brought to cinemas another hit taking place in the capital Slovakia "Lóve", which made a splash in cinemas creating an Slovak record for the first opening weekend at the level of 63 thousand spectators and after more than a month reached the level of 100 thousand spectators, which is considered as success even in the category of foreign blockbusters. So after all this hit will yet again save the reputation of Slovak cinematography in our cinemas. 

This brings us to the basic conclusion, that is true not only for the last 4 years in our cinemas: the vast majority of the attendance is created by 1 or 2 feature titles a year (for example 2008: Bathory - 84 % of the admisions of slovak majority titles, 2009: Soul at peace and BRATISLAVAfilm - 61 %, 2010: Legend of flying Cyprian - 86 %, 2011). But this trend is not that different from other territories where the share of national cinema depends on these hits, but maybe not on such extensive level.   

So after all these considerations let us return to the table nr. 3, which shows us the current standing of Slovak majority titles. First thing that is noticeable is that the top 4 films have been seen by as many people as the rest of the rest of 64 titles. This speaks a lot about the attention that the general public pays to local movies. This fact is illustrated on the indicator, that only the first top 10 movies have been seen by more than 1 % of the whole population (of course this indicator doesn’t count in other forms of exploitation of films but is only illustrative) and only 17 got the attention of 0,5 % of the population. Of course the smaller admissions are naturally more common in the case of documentary titles, but there are even some feature film releases that didn’t reach 10 thousand spectators (I counted 15 out of 38).

- most succesfull directro, suzanne series, Bathory and suzanne series comparing to other titles....

Rank
Title
Year of production
Admisions
1
Bathory
2008
426 901
2
The Fountain For Suzanne II
1993
343 206
3
Soul at Peace
2009
116 810
4
The Fountain For Suzanne III
1999
112 353
5
Suzanne
1996
98 324
6
... Crying For The Moon
1995
76 771
7
Passionate Kiss
1994
64 124
8
BRATISLAVAfilm
2009
60 454
9
The Legend of Flying Cyprian
2010
57 120
10
On The Beautiful, Blue Danube
1994
57 006
11
Thomas The Falconer
2000
51 004
12
The Garden
1995
49 011
13
Rivers Of Babylon
1998
45 339
14
Mosquitoes‘ Tango
2009
40 613
15
Music
2007
33 598
16
Orbis Pictus
1997
32 930
17
Broken Promise
2009
30 518
18
Lidice
2011
28 856
19
Gypsy
2011
26 340
20
Cruel Joys 
2002
25 182
21
Landscape
2000
24 497
22
Truth or Dare 
2001
22 953
23
Gypsy Virgin
2008
19 557
24
Blue Heaven
1997
16 384
25
The City of the Sun
2005
13 836
26
Heaven, Hell... Earth
2009
13 808
27
Half-life
2007
12 757
28
My Husband`s Woman
2009
12 269
29
Blind Loves
2008
11 311
30
Osadné
2009
10 134
31
The escape to Budín
2002
9 196
32
Apricot island
2011
8 433
33
Two Syllables Behind
2004
8 060
34
Tepuy
2007
7 594
35
The Camp Of Fallen Women
1997
7 074
36
Terminal Station
2005
5 528
37
Mongolia – In the Shadow of Genghis
2010
5 447
38
It Will Stay Between Us
2003
4 945
39
Devin masacre
2011
4 756
40
King of Thieves 
2003
4 665
41
Return of the Storks
2007
3 865
42
Meeting the Enemy
2007
3 756
43
Other Worlds
2006
3 618
44
Nicky's Family
2011
3 599
45
Erotic nation
2009
3 183
46
Hannah and Her Brothers 
2001
3 175
47
Small Celebration
2008
2 800
48
Rain Falls on Our Souls 
2002
2 567
49
Big Respect
2008
2 070
50
Pururambo
2005
2 018
51
Sila ľudskosti - Nicholas Winton
2002
1 920
52
The Border
2009
1 698
53
Matchmaking Mayor
2011
1 329
54
"Unknown antarctic"
2007/2008
1 195
55
Amazonia Vertical
2004
756
56
"Pictures of the old world"
1972
736
57
Here We Are
2005
727
58
66 seasons 
2003
686
59
"The corpse must die"
2011
639
60
Demons
2007
584
61
Last Caravan
2008
559
62
Protected territory
2010
551
63
"Times of grimace"
2009
394
64
Snapshots
2008
298
65
Quartétto
2002
293
66
Martin Slivka - The Man Who Planted Trees
2007
246
67
The house
2011
228
68
"Little furious Robinson"
2009
29


Table nr. 3: The ranking of Slovak and Slovak majority movies from 1993 till September 2011 according to their admissions (Note: for 7 titles there are no data, for 4 titles the data indicated is for the whole EU region drawing from the resources of European audiovisual observatory Database Lumiére, for the rest of the titles the sources are The monthly periodical Filmsk, "The Reports on the state of Slovak audiovisual situation" and the data from the Slovak film distributors union)